These up-and-comers will be provided with a substantial suite of opportunities including… The four artists that join the initial ‘class’ of the Fresh Finds program are Wallice, Unusual Demont, Julia Wolf and EKKSTACY.

For artists whose first Spotify editorial playlist is Fresh Finds, over 44% go on to be added to another editorial playlist on Spotify. Since its debut in 2016, Fresh Finds has playlisted over 25,000 artists, with their average monthly listeners increasing by 108% in the 28-days following the add, compared to the previous 28-days. The Fresh Finds playlist is often the very first level of Spotify playlisting for independent artists, serving as a launchpad for many artists who have gone on to wide mainstream success - Clairo, Omar Apollo, Curtis Waters, 100 gecs, Amine, and countless more. Today, Spotify surprised its talent community by revealing a brand new partnership program for independent artists! Centered around the Fresh Finds playlist, the program focuses on helping developing artists learn, collaborate, and grow, giving them the tools for long-term, sustained career success. As its competitors try to steal the streaming crown, Spotify is taking steps to engage and support its massive community of independent artists.

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